The Big Myth Every Chicago Landlord BelievesMost landlords in Chicago think this: If I charge the highest rent, I make the most money.It sounds logical. Higher rent = more income, right? Wrong.In our 23 years at GC Realty & Development, after leasing over 5,000 rental units across Chicago and the suburbs, we’ve seen this mistake cost landlords tens of thousands of dollars. The truth? Your rental price isn’t just about &ldqu
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