
WHAT OUR COMPANIES LOGO STANDS FOR
When talking with customers and investors, I often get asked what “GC” stands for and what the meaning behind our logo is. I will get into what “GC” represents in another article, but I wanted to share with you how we came up with our current logo and how it represents us as a company.
Our company was originally established in 2003, and our current logo is just the second logo we have used. Thinking back, our first logo did not have a true business meaning, and it didn’t fully represent who we were as a company. Since then, I have learned the importance of a company identity. The only meaning the old logo had was that it was personal, and we were proud of because it was ours. In 2006, just a few years into our business, GC Realty & Development suffered a devastating loss when the original founder (my best friend) was killed in a car accident. We had used that logo for 11 years. I had an especially hard time letting that logo go because I felt I was moving on from my personal loss. At first, I fought my partners against making the change, but it wasn't until my partner, Bryan, came up with the design you see today that I felt ready to move on.

company values
Before we put these values in writing in 2014, the founders were following these 4 Core Values since the founding days back in 2003. So when it came time to put it in writing it was an easy task. Each team member has these values at their desk and we have multiple posters around the common spaces of the office to ensure we are always thinking about them. We make decisions, train, hire, and create policy around these 4 Values we believe to be what makes us great.
responsive
Responsive is defined as “Reacting quickly and positively.” This is what GC Realty and Development was built on and continues to be the bedrock of this organization. Answering resident calls, responding to owner emails timely, and communicating quickly with fellow team members is what is going to set this team apart from all of our competitors. It is our company’s mission to be the most responsive property management company.
own it
Owning it involves the process of seeing it, taking it, solving it, and doing it. We do not push blame on to others. When we say it will get done, we get it done in a timely manner and with the utmost diligence. Our work is as close to perfect as our abilities and capacity will allow, and we make every effort to mind all details within every aspect of our work.
whatever it takes
Our business is a business of problems. Problems do not have business hours. We encounter and solve problems every day and they will get in the way of our daily activities. We need to deal with them and take care of our daily activities. This attitude allows us to handle the problems that pop up and our daily activities, whatever it takes.
better results
We strive to always think about how we can get better results. We constantly ask ourselves: How can we improve the system? How can we make this simpler? How can we do this faster? How can we improve the customer experience? What can we outsource to free up time to address other issues?