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Straight Up Chicago Investor Podcast Episode 204: Public Relations 101 - What To Say If A Reporter Contacts You Regarding Your Building

When a reporter contacts you about your building, it's an opportunity to showcase your brand and build a positive public image. Here's a guide on how to handle such a situation effectively.

1. Be Prepared and Responsive

Reporters work on tight deadlines. If they've reached out to you, it means they consider your input valuable. Respond promptly, even if it's just to acknowledge receipt and promise a follow-up.

2. Understand the Context

Before responding, understand the context of the story. Is it about architecture, safety, or a community event? This will help you tailor your response and provide relevant information.

3. Keep it Concise and Relevant

Journalists appreciate concise, relevant responses. Avoid lengthy, unnecessary details. Stick to the point and provide information that adds value to their story.

4. Be Honest and Transparent

Honesty and transparency are key in public relations. If there are issues with your building, address them openly and discuss the steps you're taking to resolve them. This builds trust and credibility with the public.

5. Leverage Data

If you have relevant data or statistics about your building, use them. This could be about energy efficiency, occupancy rates, or community involvement. Data adds credibility to your statements and can make your story more compelling.

6. Avoid Jargon

Unless the reporter is from a trade publication, avoid industry jargon. Use simple, clear language that the general public can understand.

7. Offer Additional Resources

If you have more to share, let the reporter know. This could be in the form of a follow-up interview, a tour of the building, or access to other team members.

8. Maintain a Positive Tone

Even if the story has negative aspects, maintain a positive, proactive tone. Focus on solutions, improvements, and your commitment to your tenants and the community.

9. Follow Up

After the initial response, follow up with the reporter. This shows your commitment and can help build a long-term relationship.

10. Seek Professional Help

If you're unsure about handling media inquiries, consider hiring a PR professional. They can help craft responses that protect and enhance your brand image.

Remember, a reporter's inquiry is not just a request for information; it's an opportunity to tell your story and build your brand. Handle it with care, professionalism, and a growth hacker's mindset.

Watch Straight Up Chicago Investor Podcast Episode 201  in Full Here

Show Notes:


0:04:39- 07:07 What Chicago Landlords Must Do When Crisis Strikes

0:10:13 - 13:08 Discussion Chicago Building Violations W/Media

0:14:14 - 16:15 Protocol For Dealing w/Reporters In An Emergency Situation

  • Guest Name: Myk snyder

  • Guest Company: Sphere PR Group

  • Guest Link:

Chicago Investor Resources Shared

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