Skip to main content


Straight Up Chicago Investor Podcast Episode 274: Leveraging AI to Optimize Real Estate Underwriting With Chicago’s Marc Rutzen

Straight Up Chicago Investor Podcast Episode 274: Leveraging AI to Optimize Real Estate Underwriting With Chicago’s Marc Rutzen

In our latest episode of Straight Up Chicago Investor, we had the pleasure of hosting Marc Rutzen, a seasoned investor with over 12 years of real estate and technology experience. Marc shared invaluable insights into the transformative power of data analytics and introduced us to HelloData—a groundbreaking platform designed to revolutionize the way we understand rental comps and accelerate our investment decisions.

A Journey into Market Analysis

Marc's journey into market analysis began over a decade ago, fueled by a passion for harnessing the power of data to drive informed investment strategies. He regaled us with tales of his early days in the industry and the creation of his analytics startup, a venture that would ultimately lay the foundation for HelloData. His expertise in market analysis served as the catalyst for HelloData's inception, propelling him to the forefront of real estate innovation.

Unveiling HelloData: The Future of Real Estate Analytics

As Marc delved into the creation and value proposition of HelloData, it became evident that this groundbreaking platform represents a paradigm shift in real estate analytics. By efficiently gathering and scrubbing data, HelloData empowers investors to quantify the value of real estate with unprecedented accuracy and precision. Marc's vision for HelloData extends beyond mere data aggregation—it's about arming investors with the insights they need to make informed decisions and unlock hidden opportunities in the market.

The Outlook on Technology and the Chicago Real Estate Market

To close the show, Marc treated us to his insights on technology's evolving role in the real estate landscape and offered a glimpse into the future of the Chicago market. His astute observations underscored the transformative potential of technology in reshaping the way we approach real estate investment, while also shedding light on the unique opportunities and challenges that lie ahead for investors in the Windy City.

Conclusion: Embracing the Data Revolution

As the episode drew to a close, one thing became abundantly clear: Marc Rutzen's vision for the future of real estate is as inspiring as it is revolutionary. Through HelloData, he is leading the charge in harnessing the power of data to drive meaningful change and empower investors with the insights they need to thrive in an ever-evolving market.

Watch Straight Up Chicago Investor Podcast Episode 274 in Full Here

Questions We Answer In this Show:

Q. How Self-Driving Cars Can Revolutionize Your Commute

  1. Video

Q. How This Real Estate App Could Help with Value Assessments!

  1. Video

Q. The Developing Chicago Market!

  1. Video

Show Notes:

  • 02:36 Housing Provider Tip - Ensure you’re up to date on the new Security Deposit laws.

  • 04:21 Intro to our guest, Marc Rutzen.

  • 07:53 Marc’s start in market analysis.

  • 17:10 Horror stories of starting and selling a business!

  • 19:37 The creation of HelloData!

  • 23:49 HelloData’s targeted end clients.

  • 29:18 HelloData’s value proposition to investors.

  • 39:33 Marc’s outlook on technology!

  • 45:05 Marc’s outlook on the Chicago Real Estate Market!

  • 46:32 What is Marc’s competitive advantage?

  • 47:07 One piece of advice for new investors.

  • 47:47 What do you do for fun?

  • 48:17 Good book, podcast, or self development activity that you would recommend?

  • 49:22 Local Network Recommendation?

  • 50:05 How can the listeners learn more about you and provide value to you?

Connect with Mark and Tom:

Email the Show:

Guest Name: Marc Rutzen

Guest Company: HelloData

Guest Link:

Other Links for show notes:

SUCI Ep 68 - Lee Kiser

The Lean Startup (Book Recommendation)

TLDR in Tech Newsletter

Show Sponsors:

Build Your Team
Looking for a property manager?

Chicago Investor Resources Shared

Want extra Hacks & Tricks? Follow us on Facebook & Youtube!

Looking for a breakthrough in your career? Join Our Team!

SUBSCRIBE on to our podcast on iTunes | Spotify | Stitcher | TuneIn Radio 

Need More Info?

Should I Rent or Sell

ROI Calculator

Rental Analysis

Speak To A GCR&D Team Member